Kexin Hong
Kexin Hong (b. China) is a multidisciplinary artist and filmmaker based in Amsterdam. Working across moving image, installation, and essay film, she delves into the psychosocial and political forces shaping our sense of reality.
Her work navigates the fragile relationship between collective trauma and memory, questioning how historical wounds reconstruct our self-perception and the very architecture of how memories are formed
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DESIGN Portfolio
https://drive.google.com/file/d/1wB2Wq8-_LDLLzS1dwdmfRLtgePsO8J_w/view?usp=drive_link
Spearheaded a team of 12 to successfully conceptualize and present visual content and campaign proposals for Absolute Vodka, targeting China's youth cultural market.
Initiatives included brand research, audience analysis, virtual persona development, brand content positioning, visual direction establishment, and 3D imaging.
Orchestrated and designed the visual campaign script for Salomon's collaboration with OUTPUT's represented artist-Timo Helgert, for the XT-6 campaign.
Responsibilities included storyboard scripting, content communication, layout design, and more.
Lead Graphic Designer for GLOW ShenZhen 2020 Art Festival.
Designed the festival's main visual posters, key visual boards, exhibition panel designs, and visual navigation layouts.
Innovatively coordinated and designed the main visual contents for the Kering Group's exhibition booth at the Shanghai Import Expo.
Responsibilities encompassed video editing and spatial curation planning.