Kexin Hong
Kexin Hong was born in China, lives and works in the Netherlands, as a multidisciplinary artist, she employs a variety of media including, video, sculpture, and digital fabrication as tools to explore political issues on digital platform and sociology.
Kexin Hong is fascinated by the boundaries between reality and virtuality, as well as the real and the imaginary;
Her research delves into the impact of post-colonial trauma on the self-
projection mechanisms among individuals in the post-truth era. It investigates how these self-
projection mechanisms are manipulated by politically motivated power structures in the rapidly
evolving landscape of technology, thereby constructing a multitude of projective realities. Kexin
perceives these virtual realities as an ouroboros, perpetually self-referential, created based on our
subjective emotions and deeply intertwined with collective social and cultural histories.
In other words, she intends to investigate how political images achieve a fictional “authenticity” while affirming themselves in reverse.
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DESIGN Portfolio
https://drive.google.com/file/d/1wB2Wq8-_LDLLzS1dwdmfRLtgePsO8J_w/view?usp=drive_link
Spearheaded a team of 12 to successfully conceptualize and present visual content and campaign proposals for Absolute Vodka, targeting China's youth cultural market.
Initiatives included brand research, audience analysis, virtual persona development, brand content positioning, visual direction establishment, and 3D imaging.
Orchestrated and designed the visual campaign script for Salomon's collaboration with OUTPUT's represented artist-Timo Helgert, for the XT-6 campaign.
Responsibilities included storyboard scripting, content communication, layout design, and more.
Lead Graphic Designer for GLOW ShenZhen 2020 Art Festival.
Designed the festival's main visual posters, key visual boards, exhibition panel designs, and visual navigation layouts.
Innovatively coordinated and designed the main visual contents for the Kering Group's exhibition booth at the Shanghai Import Expo.
Responsibilities encompassed video editing and spatial curation planning.